V.RMH.0130 - Rabobank Foodbytes! Corporate Accelerator FY22/23
MLA has an opportunity to collaborate with ground-breaking startups through pilot sprints to develop new products, learn novel technologies and adapt to new markets.
| Project start date: | 01 July 2022 |
| Project end date: | 31 October 2024 |
| Publication date: | 12 December 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | Southern Australia, Northern Australia, National, NSW, Western Australia, Victoria, South Australia, Queensland, Northern Territory, Tasmania, Eastern Australia, International |
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Summary
Meat & Livestock Australia (MLA) participated in FoodBytes! Pilot program that brings together experts, decision-makers and innovators across the entire food and agribusiness value chain to identify major breakthroughs and create scalable solutions in a pilot-driven engagement.
Objectives
• Innovation immersion exercise for MLA to select innovation focus areas after an internal strategy review and an external review of global trends, industry data, market research and commercial research analysis.
• Review of selected global startups addressing nutritional needs of an ageing population, processing technology for improved flavor, nutrition and color, ambient supply chain technologies and premium pet food. Gain insights into the global trends and novel technologies to develop long-term strategies for MLA value chain partners
• Conduct a pilot exercise with three selected startups to understand the startup technologies, changing consumer requirements and create premium red meat products.
Key findings
The project provided valuable commercial and technological insights into the innovation focus areas of MLA through the external review that was conducted. The insights included global trends, industry data and market research, and commercial research analysis. The review also allowed the project team to develop key innovation focus areas for startup technology search.
The individual technical analysis was conducted on 17 startups addressing the nutritional needs of an ageing population, processing technology for improved flavour, nutrition and colour, ambient supply chain technologies and premium pet food. The evaluation resulted in selecting three pilots with True Essence foods, Cruz Foam and Dissolves.
Benefits to industry
The continued focus of MLA in the latest disruptive innovations is crucial to develop new products, gain market and consumer insights, and conduct accelerated experimentation of new technologies in a low-risk format. The learnings and insights gained will further help the development of growth strategies and business development for the red meat industry.
MLA action
MLA will be partnering with the identified startups to pursue proof of concept studies to validate the technology for the Australian Red Meat Industry.
Future research
The learnings and technical findings from researching into innovative startups should be adopted when developing future MLA research opportunities and commercialisation plans. The pilot projects completed will benefit with introductions to MLA value chain partners to further develop the technologies.
The pilot projects conducted research into selected use cases, and there are opportunities to apply the same technology into other applications in red meat value chain.
More information
| Project manager: | John Marten |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Tomorrow Studio Ventures Pty Ltd |
