P.PSH.1387 - Uncle Sam - Validating the Australian collagen opportunity in the U.S. market
The purpose of this project was to test and validate certified organic collagen peptides-based products US market.
| Project start date: | 01 April 2022 |
| Project end date: | 15 November 2024 |
| Publication date: | 01 October 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, Cold wet, Dry, Mediterranean, Tropical warm season wet, Sub-tropical moist, Sub-tropical sub-humid, Temperate, Temperate sub-humid, Tropical Moist, Tropical wet |
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(1.2 MB)
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Summary
The goal of this research project is to validate the bovine collagen products by successful sales to US customers. This in turn creates an export pathway of new, high value consumer goods for the benefit of the red meat industry. Ultimately the success of this project completes the cycle for the Bovine Collagen MDC research and development by proving scale and commercialisation.
Objectives
The objectives of the project were:
- evaluate the market opportunity for organic collagen peptides in the US
- identify export requirements for OCA organic collagen peptides product range
- research the most efficient path to market in the US for OCA’s products.
Key findings
OCA identified a great opportunity for certified organic collagen peptides in the US and a strong interest both among consumers and distributors. OCA’s products are suitable for export and are currently being sold both online and through brick-and-mortar stores in the U.S.
Benefits to industry
By utilising bovine hides for the collagen peptide extraction, OCA is directly benefiting Australian processors. Furthermore, by marketing and selling high quality Australian red meat products in the US, it is benefiting brand ‘Australia’ and building a brand-new market overseas.
MLA action
This report will be made available on the MLA R&D website.
Future research
No further research is needed, now OCA just needs to capitalise on the market opportunity in the US. With the connections established in the US, OCA’s whole product range is currently available both online and in brick-and-mortar stores nationally.
More information
| Project manager: | John Marten |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Freeze Dry Industries Pty Ltd |
