New high value usages and occasions for red meat
Currently, 20% of the carcase delivers 80% of the value. Some parts of the carcase considered as waste attract little to no value. A focus on product and market diversification will start to shift this mix.
- Understanding and remapping the carcase from the perspective of how its components could be utilised as ingredients in food and other products
- Develop new business models and supply chains focused on where we can command the highest possible premum for each part of the carcase.
Consumers are changing – living longer, travelling more and accessing huge volumes of data and information. Changes in behaviour and lifestyle are affecting how, when and why we purchase and eat certain foods.
MLA is working to ensure red meat (and its associated 5th quarter parts) are best positioned to target these trends – and those quickly emerging – by collaborating with innovative businesses, as well as with global food trend experts and technology developers via the Product and Packaging Program.
Evolving global food and packaging trends are the high-value opportunities of the future. Identifying opportunities that add to the diversification of new products and packaging solutions, through new usages and occasions, will grow Australian red meat demand. Developing new high-value products that drive full carcase utilisation and generate greater value than traditional commodity trading models, are key drivers for ongoing MLA investment.
This resource hub covers the below key themes MLA is investing in:
Recently completed R&D Projects
Nutraceuticals
- P.PSH.1297 - Validation Market Desirability Useability of Ovine Collagen – Phase 1
- P.PSH.1394 - Viability and Feasibility of Ovine Collagen - Phase 2
- P.PSH.1347 - Ovine Collagen Opportunities
- P.PSH.0999 — Developing high value freeze dried Australian red meat products and services
- P.PSH.1274 — Hides to riches — Extracting food grade collagen from beef hides
- P.PIP.0591 - Kilcoy Global Foods (KGF) Nutraceutical strategy
Ageing populations
- P.PSH.1382 – Using HPP texture modified products containing red meat for dysphagia sufferers and ageing consumers
- P.PSH.1282 – Independent Ageing - New Red Meat Meal Opportunities
- V.RMH.0085 – Concept development of a meat pie for dysphagia sufferers (TCF)
- RMH.0044 – Desktop review on emerging technology platforms to tenderise raw and cooked meat
Sustainable packaging
Health and wellness/functional foods
- V.RMH.2400 – Market validation of functional beverages containing collagen peptides from Australian sheep
- V.RMH.0114 – Review paper: Beyond meat to quality ingredient component strategy
- P.PSH.1272 – Freeze dried goat tongue powder
- P.PSH.0999 – Developing high value freeze dried Australian red meat products and services
- P.PSH.1274 – Hides to riches – extracting food grade collagen from beef hides
- P.PSH.1220 – Beauty food snacks with inclusion of Australian red meat – product and market development (Chief Nutrition)
- P.PSH.1411 – Jimmie's for Kids Beef Bites - Commercialisation Opportunity
Red meat based premium pet food
- P.PSH.1430 – Reduction of vitamin A in lamb liver for pet food application
- V.RMH.0115 – Goat pet treats – proof of concept development and testing
- V.RMH.0091 – Review of pet food category – identifying high value opportunity spaces for Australian red meat industry (insights2innovation)
- P.PSH.1209 – Organic freeze dry lamb liver pet treat
News articles
News articles and videos
- Freeze dried collagen adds value and reduces waste
- High value opportunities
- Food for the future
- Beef hides and livers the secret ingredients in new skincare and supplement range
- A new way of packaging red meat
- MLA Science and innovation: The rise of meat snacks - video:
- STARTUPBOOTCAMP – video:
- FDI collagen – video:
- Crazy Dragon high value red meat opportunities – video:
- Goat opportunities – video:
- High pressure processing – video:
- ProForm: Value added extruded meat products – video:
Tools & resources
Working with MLA
MLA is primarily funded by transaction levies paid on livestock sales by producers, which it uses to support research and development activities. The Australian Government also contributes a dollar for each levy dollar MLA invests in eligible research and development under a Statutory Funding Agreement (SFA).
Research is also funded by the MLA Donor Company (MDC), which is a fully-owned subsidiary of Meat & Livestock Australia Limited.
The MDC is an investment vehicle which accelerates innovation across the value chain so the Australian red meat and livestock industry can remain competitive on the world stage. It does this by attracting commercial investment from individual enterprises and others that share a mutual interest to co-invest in innovation that will benefit the industry.
To find out more, please see the MLA project funding page
How we deliver
MLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef, sheep and goat producers, with the core purpose of fostering the prosperity of the red meat industry.
