Innovation Insights Report and Workshops: The Snacking Opportunity

Summary

We are potentially in the early stages of a new paradigm in snacking, one that promises great opportunity for ‘natural’ products that can deliver functional and emotional benefits, targeting to new consumer segments and at times and in situations that are of the greatest value to consumers.  Certainly the lessons from major food manufacturers, like Kellogg’s and Mondelez Int’l (Kraft – Cadbury spin off), is that it is within the Snacking and On-the-go market space within food, where there is the greatest future opportunity.