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Search Results for Lamb Campaign
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RecommendedAustralian Lamb’s annual summer campaignAustralian Lamb’s annual summer campaign has launched, showing the country uniting over lamb - and laughs - after a year...FIND OUT MORE
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RecommendedDomestic (Australian) marketingThe domestic Australian market is the largest market for Australian beef and sheepmeat. Building and sustaining domestic demand is a...FIND OUT MORE
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Industry NewsOut of the comments and into the cutlets with MLA’s latest Summer Lamb campaign08 January 2025FIND OUT MORE
Australia’s favourite lamb ad is back and it’s ‘roasting the comments section’ as part of this year’s Summer Lamb Campaign brought to you by Meat & Livestock Australia (MLA). -
MarketingSpring Lamb campaign 2019Spring Lamb campaign 2019FIND OUT MORE
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Industry NewsNew lamb campaign unites Australians25 September 2017FIND OUT MORE
Following its recent launch in the Australian domestic market, we spoke to MLA Group Marketing Manager, Andrew Howie, about the new Spring Lamb marketing campaign. -
Industry NewsBehind Australian Lamb’s summer campaign13 January 2022FIND OUT MORE
A few days on from the launch of the Australian Lamb summer campaign, Graeme Yardy - Domestic Market Manager at MLA, shares how this year’s ad came together. -
R&DD.BCL.2024 - Lamb brand campaign integration at retailOnline SummaryFIND OUT MORE
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Industry NewsBehind the Australian Lamb campaign14 January 2021FIND OUT MORE
Producing this year’s Australian Lamb campaign called for plenty of ingenuity amid the ongoing challenges of COVID-19 restrictions, as MLA Domestic Market Manager, Graeme Yardy explains. -
Industry NewsQ&A - MLA’s lamb campaign20 January 2017FIND OUT MORE
MLA recently launched its latest lamb marketing campaign , encouraging everyone to celebrate Australia with lamb on the barbie. -
Industry NewsMLA’s Summer Lamb Campaign takes home six awards at Australian Effie Awards15 October 2024FIND OUT MORE
One of the 2024 summer’s most popular and viral advertisements – the Australian Lamb “Generation Gap” campaign – has won six awards at the Australian Effie Awards.
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