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Search Results for Lamb Campaign
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Industry NewsMLA raises a fork to celebrate the value of red meat during World Iron Awareness Week28 August 2023FIND OUT MORE
As the world celebrates World Iron Awareness Week, Meat & Livestock Australia (MLA) proudly joins the global effort to raise awareness about the pivotal role that red meat plays in a healthy diet. -
Industry NewsAustralia’s finest wine and food hits South Korea in export push15 June 2023FIND OUT MORE
South Korea is the latest target in a new united campaign that brings together some of Australian agriculture’s biggest RDCs and industry organisations to open new export market opportunities in Asia for farmers and food producers -
Industry NewsBeef’s easy answer for busy weeknights01 June 2023FIND OUT MORE
Busy Beef’s Jilly Tyler reckons she has the solution to save people time in the kitchen and provide healthy and wholesome beef and lamb meals – boosting red meat consumption along the way. -
Industry NewsLogos to change for the 'Aussie' brand13 March 2023FIND OUT MORE
In 2014, MLA launched the ‘True Aussie’ Beef, Lamb and Goat logos to unify and convey a consistent and strong brand identity in the global markets. This has brought about efficiencies in strategy development as well as brand enforcement across markets. -
Industry NewsSummer Lamb campaign hits major milestone18 January 2023FIND OUT MORE
Isn’t it lambtastic! Summer Lamb campaign set to be most watched MLA lamb campaign of all time -
Industry News$12 for a lettuce? So “Un-Australian”. Australian Lamb is back to challenge the status quo and celebrate what makes us Australian06 January 2023FIND OUT MORE
Following the launch of the annual summer Australian Lamb ad, Aussie Lamb is back to challenge the term “Un-Australian” and remind the world that it’s all our differences, along with our delicious lamb, that unites us. -
Industry NewsInternational focus on climate an opportunity to highlight our industry achievements10 November 2022FIND OUT MORE
This week, world leaders and policy makers are meeting at the COP27 summit. The Egyptian coastal city of Sharm El-Sheikh, which is hosting the summit, is a whole world away from the regional towns and farm gates of our industry – in more ways than one. But the meetings and decisions at COP27 are critically important for the Australian red meat and livestock sector. -
Industry NewsGlobal Markets Update – a note from Andrew Cox07 November 2022FIND OUT MORE
MLA’s international markets team has always had a strong focus on building knowledge, education and inspiration for customers in key markets all around the world. Each year our team conducts thousands of activities to help position Australian red meat and grow opportunities for increased sales. -
R&DMLA Butcher Pricing Study 2016-17MLA Butcher Pricing Study 2016-17FIND OUT MORE
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Industry NewsGlobal Markets Update – a note from Andrew Cox28 June 2022FIND OUT MORE
In March, MLA’s international market leaders were able to come together face-to-face in Australia for the first time in over three years. Key on the agenda was improving consistency and collaboration across our 16 offshore locations, and ultimately for this financial year and beyond we will have only four large, global and scalable projects across the whole team
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