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13 March 2023
In 2014, MLA launched the ‘True Aussie’ Beef, Lamb and Goat logos to unify and convey a consistent and strong brand identity in the global markets. This has brought about efficiencies in strategy development as well as brand enforcement across markets.

12 May 2020
COVID-19 has disrupted global red meat markets like nothing else in recent memory. As the spread of Covid-19 widened to a global scale, Meat & Livestock Australia’s (MLA) international markets team has continued to adapt and respond to ensure our industry and stakeholders remained informed and equipped to continue exports of quality Australian red meat.

23 April 2020
The impacts of COVID-19 on the Australian domestic market

13 December 2017
As 2017 comes to a close, take a look back at how Australian beef performed across key export markets.

10 November 2022
This week, world leaders and policy makers are meeting at the COP27 summit. The Egyptian coastal city of Sharm El-Sheikh, which is hosting the summit, is a whole world away from the regional towns and farm gates of our industry – in more ways than one. But the meetings and decisions at COP27 are critically important for the Australian red meat and livestock sector.

25 September 2018
When it comes to food production, Australian consumers are increasingly demanding more transparency and traceability. MLA’s Chief Marketing and Communications Officer, Lisa Sharp, explains the importance of building community trust in Australian red meat.

14 May 2020
COVID-19 is sweeping through the global economy in an unprecedented way. The volatile nature of the virus is having a rapid and overbearing influence on the market, including on the demand for red meat across the globe.

14 December 2017
It was another big year for MLA. Here's the highlights of 2017, which included new projects to take on challenges affecting producers like supply chain efficiencies, animal welfare, reducing carbon emissions and lifting feedbase productivity.

28 January 2016
With consumers hungry for more information about where their red meat comes from, a second season of Meat & Livestock Australia’s (MLA) popular YouTube series #GoodMeat will be launched this week.