U.TRP.2151 - Europe trade promotions

Project start date: 01 July 2020
Project end date: 30 June 2025
Publication date: 16 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: International

Summary

This project covered the reporting period of 2020 – 2025 and addresses the following International Markets priorities for the EU / UK region:
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media, influencers).
Priority 5: Cultivate commercial investment to grow overall sales and marketing presence for Australian product.
Priority 6: Deliver trusted and high quality insights (up and down the supply chain).

More information

Project manager: Mary Johnson
Contact email: reports@mla.com.au