Technical Solutions
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 01 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, International |
Summary
Through our network of technical experts, IMK cultivated commercial solutions across global markets to grow the sales and value of red meat. Essential to this was ensuring we maximized opportunity by connecting and communicating MLA and industry-initiated R&D investments to the global customer, consumer, and community insights and establishing clear adoption or extension pathways at inception.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Global region:
Priority 1: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 2: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
