N.TRP.2151 - Trade promotions in North America
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Opportunities exist to leverage Australia's red meat credentials in quality, consistency, and sustainability to drive preference over other countries of origin. This project involved developing and delivering marketing materials to food service operators and retailers.
Key expected outcomes include:
- satisfaction amongst materials recipients (determined by survey data)
- website traffic/asset usage
- growth in awareness measures in the Global Tracker survey.
Objectives
To build brand equity for Australian red meat amongst targeted consumers.
More information
| Project manager: | Rob Williams |
| Contact email: | reports@mla.com.au |
