N.FSP.2151 - Promotions to Foodservice Channel in North America
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 31 January 2024 |
| Project status: | In progress |
| Livestock species: | Grass-fed Cattle, Sheep, Lamb |
| Relevant regions: | International |
Summary
This project involves working with key foodservice operators to undertake:
1) Promotional activities to drive in-restaurant awareness and sales.
2) Distributor education and promotion for independent restaurants.
Objectives
Increase the ‘physical availability’ of Australian beef, lamb and goatmeat products.
More information
| Project manager: | Rob Williams |
| Contact email: | reports@mla.com.au |
