N.AMB.2151 - Developing educated ambassadors of Aussie lamb (Lambassadors) in North America
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Lamb |
| Relevant regions: | International |
Summary
This project involved developing and disseminating educational resources for influential food industry professionals amongst foodservice operators and retailers to enable them to become ambassadors of Aussie Lamb (Lambassadors). Trade digital media activities were also undertaken targeting foodservice operators and retailers, with an emphasis on Canada.
Outcomes included the uptake of educational resources amongst four newly established Lambassadors operating in target cities/regions in Canada. Each Lambassador has executed educational events with their network of food industry professionals, which has supported growth in awareness of and preference for Aussie Lamb in Canada.
Objectives
1) Develop educated ambassadors of Aussie Lamb (Lambassadors).
2) Grow awareness of and preference for Aussie Lamb amongst foodservice operators and retailers.
More information
| Project manager: | Rob Williams |
| Contact email: | reports@mla.com.au |
