M.TRS.2151 - MENA Trade Shows
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
The main driver for business facilitation in the MENA market is Gulfood. It is the most attended trade show by Australian exporters in any market and now reaches all MENA markets, plus many from South Asia, Europe, North America and Asia. Over recent years the MLA office has withdrawn from several smaller regional trade shows to concentrate on Gulfood, with new or emerging trade shows in market supported by exporters through co-marketing.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses the following International Markets priorities for the MENA region:
Priority 1: Build brand equity for Australian red meat amongst targeted consumers.
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
Priority 4: Improve Market Access.
Priority 5: Cultivate commercial investment to grow overall sales and marketing presence for Australian product.
Priority 6: Deliver trusted and high quality insights (up and down the supply chain).
More information
| Project manager: | Sam Gill |
| Contact email: | reports@mla.com.au |
