M.MKR.2151 - MENA Market Research
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
Summary
This project aimed to further develop and understand in-depth insights into the MENA market and the key category drivers, consumer sentiment, and expectations to be used in targeted consumer campaigns. This was done through a deep dive into the definition of premium and how it relates to the MENA population across markets.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses the following International Markets priorities for the MENA region:
Priority 1: Cultivate commercial investment to grow overall sales and
marketing presence for Australian product.
Priority 2: Deliver trusted and high quality insights (up and down the
supply chain).
More information
| Project manager: | Sam Gill |
| Contact email: | reports@mla.com.au |
