M.CON.2151 - MENA Consumer Promotions
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Broad scale and large consumer campaigns are difficult and expensive to deliver across the diverse MENA markets. Working with the Insights team, MLA developed key messaging and work with a targeted approach with social media management, seasonal Ramadan campaign and selected TV opportunities to penetrate the majority of the MENA target market category for the most efficient value.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses the following International Markets priorities for the MENA region:
Priority 1: Build brand equity for Australian red meat amongst targeted consumers.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
Priority 5: Cultivate commercial investment to grow overall sales and marketing presence for Australian product.
Priority 6: Deliver trusted and high quality insights (up and down the supply chain).
More information
| Project manager: | Sam Gill |
| Contact email: | reports@mla.com.au |
