Back to R&D main

L.MSA.2502 - MSA Annual Outcomes Report 2023/24

The Annual Outcomes Report is produced every year by MSA and summarises the outcomes of the MSA program in industry over the past 12 months.

Project start date: 11 July 2024
Project end date: 31 January 2025
Publication date: 05 March 2025
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Lamb
Relevant regions: National

Summary

​​The purpose of this contract is for the writing of the MSA 2023–24 Annual Outcomes Report. The service provider delivered content development and project management for the report.​

Objectives

The main objectives for this project related only to the MSA 2023–24 Annual Outcomes Report. The main objectives for the service provider were ​content development and ​project management.

Key findings

The MSA Annual Outcomes Report 2023–24 provides stakeholders with key outcomes and highlights throughout the year, along with program investments, performance and returns to industry.

Benefits to industry

The Annual Outcomes Report is produced every year by MSA and summarises the outcomes of the MSA program in industry over the past 12 months. The report has been widely recognised as valuable by stakeholders and is utilised in a range of activities across the supply chain, including producer education.

MLA action

The MSA Annual Outcomes Report was published and distributed to industry.

Future research

The MSA Annual Outcome Report is released yearly.

More information

Project manager: Sarah Morelli
Contact email: reports@mla.com.au
Primary researcher: Dentsu Creative Pty Ltd