K.TRS.2151 - Trade shows - Korea
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 08 May 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
MLA Korea delivers support for strategic tradeshow activities in the Korean Market. Supporting tradeshows provide opportunities to connect Australian and Korean companies in an environment where buyers and sellers tend to gather. The opportunity extends to showcasing True Aussie Beef branding and where possible Australian products themselves, to qualified buyer audiences.
Objectives
This project covers the reporting period of 2020–2025 and addresses
the following International Markets priorities for the Korea region:
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media,
influencers).
More information
| Project manager: | Charlie Ko |
| Contact email: | reports@mla.com.au |
