K.TRP.2151 - Trade Promotions - Korea
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
The implementation of trade promotions in Korea was designed to maintain business relationship with industry and information sharing on networking. The project also ensured Aussie Beef and Lamb POS developments continued through industry media and advertisements under the Covid-19 situation.
Objectives
This project covers the reporting period of 2021 – 2022 and addresses
the International Markets priority for the Korea region of increasing the ‘physical availability’ of Australian beef, lamb and goatmeat products.
More information
| Project manager: | Charlie Ko |
| Contact email: | reports@mla.com.au |
