K.FSP.2151 - Foodservice Promotions - Korea
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Foodservice promotions have been implemented to support the Korean market with major end-users (Franchise group) of Australian beef to collaborate their new menu promotions. The project also aims to continue networking within Korea's foodservice industry.
Objectives
This project covers the reporting period of 2021 – 2022 and addresses
the following International Markets priorities for the Korea region:
Priority 1: Build brand equity for Australian red meat amongst targeted
consumers.
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
More information
| Project manager: | Charlie Ko |
| Contact email: | reports@mla.com.au |
