J.MKR.2151 - Market Research - Japan

Project start date: 01 July 2020
Project end date: 30 June 2025
Publication date: 04 March 2024
Project status: In progress
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

To ensure effectiveness of targeting, executing and developing red meat promotion strategies from changing market dynamics, strategic market research is conducted both directly with consumers and retail companies on an ongoing basis. Learnings are applied to future activities, as well as critical insights delivered to the industry on a planned and as needed basis. Delivery through seminars, face to face, online, virtual seminars and key stakeholder engagements inclusive.

Objectives

This project covers the reporting period of 2020 – 2025 and addresses
the International Markets priorities for the Japan region of delivering trusted and high quality insights (up and down the supply chain).

More information

Project manager: Scott Walker
Contact email: reports@mla.com.au