I.AMB.2151 - Educated Ambassadors - Lambassadors Indonesia summary
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 30 April 2024 |
| Project status: | Completed |
| Livestock species: | Sheep, Lamb |
| Relevant regions: | International |
Summary
There is opportunity to raise Indonesia consumer awareness about sheepmeat by undertaking foodservice-facing campaigns and programs utilising chef/brand ambassador(s) to promote this category. Indonesia Lambassadors were equipped with knowledge and skills to promote Australian sheepmeat through delegations, Aussie meat academy sessions and FS promotions. Lambassador delegation to Australia (VIC) generated high PR exposure and engagement, awareness in-market and resulted in confident advocates for Australian sheepmeat.
Objectives
This project covers the reporting period of 2020–2025 and addresses
the following International Markets priorities for the Indonesia region:
Priority 1: Build brand equity for Australian red meat amongst targeted
consumers.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media,
influencers).
Priority 5: Cultivate commercial investment to grow overall sales and
marketing presence for Australian.
More information
| Project manager: | Valeska |
| Contact email: | reports@mla.com.au |
