G.TAG.2151 - True Aussie Brand
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 01 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, International |
Summary
This project involved the central coordination of Meat & Livestock Australia's True Aussie Beef and Lamb brand. Initiatives and activities included the following:
• Assisted market teams with the brand promotion of Australian beef and lamb (in export markets), ensuring alignment and consistency of brand communication globally.
• Ensured best practice in brand promotion projects by monitoring compliance with brand style guidelines.
• Curated global brand assets and content for use and adaptation in local markets.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses the International Markets priority for the Global region of building brand equity for Australian red meat amongst targeted consumers.
More information
| Project manager: | Joshua Anderson |
| Contact email: | reports@mla.com.au |
