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G.HVF.2151 - Business Development Global

Project start date: 01 July 2020
Project end date: 30 June 2025
Publication date: 01 February 2024
Project status: In progress

Summary

The project improved red meat's position among large customers with a multinational footprint. The target segment included retailers, foodservice chains, hotels and catering companies.

Objectives

This project covers the reporting period of 2020 – 2025 and addresses
the International Markets priority for the Global region of increasing the ‘physical availability’ of Australian beef, lamb and goatmeat products.

More information

Project manager: Joshua Anderson
Contact email: reports@mla.com.au