E.GMP.2024 - Deliverable #1 - Good Meat digital content production FY24
| Project start date: | 01 July 2023 |
| Project end date: | 30 November 2025 |
| Publication date: | 17 January 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
The project funded the production of social media video content for Australian Good Meat social channels, edits to high performing video content to ensure the messaging was 'front loaded' or at the start of the video and the video capture of questions people on the streets of Sydney had for Australian red meat producers. These questions (or VOX POPS) were captured for use in further Australian Good Meat video production with producers.
Objectives
To create additional engaging and ‘scroll stopping’ video content for the Australian Good Meat digital platforms that helps build awareness and understanding of the positive environmental and animal welfare outcomes driving the Australian red meat industry.
More information
| Project manager: | Heidi Brunker |
| Contact email: | reports@mla.com.au |
