D.MKD.2201 - Market Research Library Deliverables
| Project start date: | 20 May 2022 |
| Project end date: | 30 June 2025 |
| Publication date: | 23 January 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Development of a Market Research Library repository for all of MLA to access in the one location.
Development of the MRL tool utilizing an external organization advised by Business Services/IT.
How & What:
Develop a cataloguing tool; a module embedded into MLA intranet for creation, storage and access to market research records.
Storage of all Market Research reporting deliverables and a means for the entirety of business to search.
Benefits include:
• full transparency to all Market Research
• ease of accessibility to Market Research deliverables
• automated workflows
• reportability
• great utility of an asset investment, through time
• greater dissemination, understanding and use of market research insights throughout industry.
Objectives
Create a central accessible market research library, in one location, accessible MLA-wide in order to better use market research investment assets.
More information
| Project manager: | Andrew Price |
| Contact email: | reports@mla.com.au |
