C.TRS.2151 - Trade Shows - greater China
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 13 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project focused on SIAL in Shanghai in May and CIIE in November as main activities for trade show promotion of Aussie red meat in greater China.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:
- Priority 1: Build brand equity for Australian red meat amongst targeted
consumers. - Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products. - Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
- Priority 4: Improve Market Access.
- Priority 5: Cultivate commercial investment to grow overall sales and
marketing presence for Australian product.
More information
| Project manager: | Murray Davis |
| Contact email: | reports@mla.com.au |
