C.TRP.2151 - Trade Promotions - Greater China
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 20 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
An annual program of trade promotion activities in Greater China, aimed at bringing export and importer communities together to maximize opportunities for new business deals.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:
Priority 1: Build brand equity for Australian red meat amongst targeted
consumers.
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Cultivate commercial investment to grow overall sales and
marketing presence for Australian product.
More information
| Project manager: | Joe Zhu |
| Contact email: | reports@mla.com.au |
