C.TRE.2151 - Trade Engagement and Consultation - greater China
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 13 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This project focuses on maintaining relationships and providing technical training for trade and supply chain stakeholders in import, processing and distribution.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:
- Priority 1: Build brand equity for Australian red meat amongst targeted
consumers. - Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products. - Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
- Priority 4: Cultivate commercial investment to grow overall sales and
marketing presence for Australian product.
More information
| Project manager: | Murray Davis |
| Contact email: | reports@mla.com.au |
