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C.MKR.2151 - Market Research - greater China

Project start date: 01 July 2020
Project end date: 30 June 2025
Publication date: 13 February 2024
Project status: In progress
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: International

Summary

Complementing research done through the Greater China Category Drivers Initiative and Global Tracker, and Greater China (regional) customer and consumer profiling studies/research were conducted to support businesses develop relevant market strategies to capture greater China market opportunities. Individual market snapshots were also generated.

Objectives

This project covers the reporting period of 2020 – 2025 and addresses
the International Markets priorities for the Greater China Region of delivering trusted and high quality insights (up and down the supply chain).

More information

Project manager: Murray Davis
Contact email: reports@mla.com.au