C.FSP.2151 - Foodservice Promotions - greater China
Food Service promotions continue to show high value in maintaining and growing availability of Australian red meat in Greater China.
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 13 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
Summary
This project involves working with key foodservice operators to undertake:
1) Promotional activities to drive in-restaurant awareness and sales.
2) Distributor education and promotion for independent restaurants.
Objectives
Increase the ‘physical availability’ of Australian beef, lamb and goatmeat products.
Key findings
Food service promotions continue to show high value in maintaining and growing availability of Australian red meat in Greater China market.
Benefits to industry
Increase the ‘physical availability’ of Australian beef, lamb and goatmeat products.
MLA action
Ongoing promotions in foodservice sector in Greater China.
More information
| Project manager: | Murray Davis |
| Contact email: | reports@mla.com.au |
