C.CON.2151 - Consumer Promotions Deliverable
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 13 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Lamb |
| Relevant regions: | International |
Summary
Consumer promotions in mainland China and Taiwan focused on awareness raising among Australian beef and lamb consumers in market.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:
- Priority 1: Build brand equity for Australian red meat amongst targeted
consumers. - Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products. - Priority 3: Develop ‘educated ambassadors’ (staff, customers, media,
and influencers). - Priority 4: Deliver trusted and high quality insights (up and down the
supply chain).
More information
| Project manager: | Murray Davis |
| Contact email: | reports@mla.com.au |
