C.CON.2151 - Consumer Promotions Deliverable

Summary

Consumer promotions in mainland China and Taiwan focused on awareness raising among Australian beef and lamb consumers in market.

Objectives

This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:

• Priority 1: Build brand equity for Australian red meat amongst targeted
  consumers.
• Priority 2: Increase the ‘physical availability’ of Australian beef,
  lamb and goatmeat products.
• Priority 3: Develop ‘educated ambassadors’ (staff, customers, media,
  and influencers).
• Priority 4: Deliver trusted and high quality insights (up and down the
  supply chain).