C.AMB.2151 - Educated Ambassadors
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 20 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
This program was created to cultivate a group of leading red meat 'ambassadors' in the greater China market to build a community of influencial advocates for the Australian red meat industry.
Objectives
This project covers the reporting period of 2020 – 2025 and addresses
the following International Markets priorities for the Greater China Region:
Priority 1: Build brand equity for Australian red meat amongst targeted
consumers.
Priority 2: Increase the ‘physical availability’ of Australian beef,
lamb and goatmeat products.
Priority 3: Develop ‘educated ambassadors’ (staff, customers, media and influencers).
Priority 4: Cultivate commercial investment to grow overall sales and
marketing presence for Australian product.
More information
| Project manager: | Joe Zhu |
| Contact email: | reports@mla.com.au |
