V.RMH.0101 - GlobalData Market Insights Subscription Extension to 2024
Access to global consumer trends and insights ensures that we target and focus on areas of research and investment that will bring the greatest benefit to Australia's red meat sector.
| Project start date: | 01 July 2019 |
| Project end date: | 30 June 2024 |
| Publication date: | 06 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Access to global consumer trends and insights ensures that we target and focus on areas of research and investment that will bring the greatest benefit to Australia's red meat sector.
Objectives
Assess and review domestic and global insights and apply relevant learning to the benefit of the Australian red meat sector.
Key findings
The MLA insights team has used the data for the development of category insights and have validated the data quality. This project assisted with new products and packaging innovations and compliments category drivers and attitudinal behavioural data points across MLA's RDI, CMII and International Market teams.
MLA have held subscription with GlobalData for past few years (V.RMH.0069) to access the database and provided good value for money.
Benefits to industry
GlobalData is a data analysis platform offering easy access to comprehensive sector specific market intelligence. The platform covers the entire spectrum of the consumer value system from suppliers, manufacturers to global consumer insights and trends.
MLA action
MLA will continue to subscribe to GlobalData Market Insights until 2027.
More information
| Project manager: | John Marten |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Globaldata UK Ltd |
