G.MAT.2401 - Global Technical Access FY24
| Project start date: | 07 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 10 July 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
A priority of Red Meat 2030 is to improve the economic resilience of the industry by increasing market access. Success encompasses reducing technical or non-tariff barriers (NTB) by $1billion AUD. MLA's contribution in FY24 included a significant role in assisting industry (particularly AMIC as the lead agency) with the ongoing alleviation of beef/sheepmeat/goatmeat NTBs.
This was an operational project which included the following activities:
- monitored import and food regulations to identify change and developing issues
- provided industry with regular communication on technical/NTB developments and formulated response plans
- utilisation of the NTB prioritisation (MAPT) tool to guide investment in alleviation of priority issues in conjunction with industry and government.
Objectives
MLA makes a significant contribution to alleviating priority NTBs (i.e. meat messaging for beef exports to the USA; chilled shelf-life harmonisation in the Middle East; global Halal positioning; preparation for improved China access), as well as developing/implementing second tier NTB alleviation plans as appropriate.
More information
| Project manager: | Andrew McCallum |
| Contact email: | reports@mla.com.au |
