E.SSF.0001 - National Beef Producer Survey of Sustainability Practices 2024
| Project start date: | 01 July 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 02 July 2024 |
| Project status: | Completed |
| Livestock species: | Grass-fed Cattle, Sheep, Lamb |
| Relevant regions: | National |
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Summary
The Australian Beef Sustainability Framework is constructed around the key themes of caring for cattle, enhancing the environment and climate, looking after people, customers and the community and ensuring a financially resilient industry. Quantitative studies were conducted by MLA in the years preceding the ABSF launch. Post launch, more comprehensive surveys were conducted in 2021 and 2024 to track previous metrics and establish benchmarks for new ABSF metrics. To track change and how producers can be better targeted by further profiling, an online and telephone survey of 813 cattle producers was conducted in March and April 2024. The research identified that cattle producers have adopted, to different degrees, many of the animal husbandry, management and environmental practices that form part of a sustainable operation. Adoption of some practices however varies for different demographic groups such as state / geography. Recommendations have been made on how to better track change and how producers can be better targeted by further profiling. The industry will benefit from the research as it will help guide MLA in identifying key sustainability priorities for future industry levy investment.
Objectives
The primary objective was to track key metrics and practices against the benchmark that underline the ABSF to help guide Meat & Livestock Australia’s (MLA) investment and project planning and provide transparency of production to consumer markets both domestically and internationally.
More information
| Project manager: | Jacob Betros |
| Contact email: | reports@mla.com.au |
