E.SHO.2024 - Royal Shows

Summary

MLA’s Australian Good Meat brand exists to engage and inform the community about the Australian red meat and livestock industry, with a focus on animal welfare, environmental management, and the role of red meat in a healthy lifestyle.

Royal Shows are an effective platform for the Australian Good Meat brand to reach a large audience of consumers and community members to showcase these topics. Additionally, it attracts levy payers and key industry stakeholders allowing MLA to demonstrate how it is building community trust.

Objectives

To engage and inform the community about the Australian red meat and livestock industry, with a focus on animal welfare, environmental management, and the role of red meat in a healthy lifestyle.