E.RED.2024 - Red Meat Positioning FY24
| Project start date: | 16 November 2023 |
| Project end date: | 31 December 2024 |
| Publication date: | 03 October 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
MLA in consultation with a marketing agency undertook a program of work to look at undertaking a larger program of work to build the awareness of and improve perceptions of the community towards the industry's environmental actions being undertaken to improve sustainability of the red meat industry. Whilst the strategy did not get fully executed, the work helped improve Australian Good Meat communications around sustainability messaging.
Objectives
Build awareness and understanding of the red meat industry’s commitment to sustainable practices.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
