E.GMC.2024 - Australian Good Meat campaigns FY24
| Project start date: | 03 July 2023 |
| Project end date: | 31 December 2024 |
| Publication date: | 17 January 2025 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This project funded the planning and execution of the Australian Good Meat campaign activities in FY24 such as the development of a social media playbook/digital guide for content development, ongoing campaign with social media influencers and a media partnership campaign with the Fairbairn Brothers. This activity delivered 42.2M impressions, cumulative reach of 20.9M and 14.5M video views.
Objectives
Successfully implement Australian Good Meat campaign activity to achieve program KPIs for FY24.
More information
| Project manager: | Heidi Brunker |
| Contact email: | reports@mla.com.au |
