E.EVD.2023 - SEO optimisation FY23

Project start date: 15 May 2023
Project end date: 30 June 2023
Publication date: 22 April 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This CMA is to provide quarterly search engine optimisation (SEO) audits for greater audience reach for our MLA corporate website. This audit analyses its performance and identifies opportunities to increase the performance of specific pieces of content. It will also identify low quality and under-performing website pages that can be removed, combined, or expanded upon to increase the quality of the content.

Objectives

To increase engagement with and impact of MLA's communication with key industry stakeholders.

More information

Project manager: Paul Hutton
Contact email: reports@mla.com.au