E.CTR.2023 - Community Trust in Rural Industries Research 2023

Project start date: 01 July 2023
Project end date: 29 February 2024
Publication date: 08 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

The AgriFutures Community Trust in Rural Industries (CTRI) program is a collaborative effort between AgriFutures Australia, Meat & Livestock Australia, and 7 other RDCs. Year 4 2023 results are available on the MLA website and on the AgriFutures website. In 2023, 91.5% of respondents agreed that rural industries are important to our way of life in Australia, marking a notable increase from 88.2% in 2022. The average level of acceptance of rural industries in 2023 was 3.9 as measured on the same 5-point scale. Acceptance has progressively increased from the baseline national survey in 2019, where acceptance was 3.6. This represents an increase of 12% in Australians that accept rural industries ‘very much’ or ‘extremely’ over the period 2019 - 2023.

 

Objectives

The CTRI program aims to provide insights to support rural industries in deepening their understanding and relationship with the Australian community.

More information

Project manager: Samantha Jamieson
Contact email: reports@mla.com.au