D.BCL.2024 - Lamb brand campaign integration at retail
| Project start date: | 14 September 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 02 October 2024 |
| Project status: | Completed |
| Livestock species: | Lamb |
| Relevant regions: | National |
Summary
Promotion of lamb during key brand campaigns (summer lamb and new occasions) across all major Australian retailers at shelf and online. In-store/digital touch points across retailers were delivered in partnership between retailer owned product and MLA brand campaigns through investment in retail media opportunities.
Objectives
- contribution to increased penetration and frequency of purchase
- leverage additional $$ via partnerships
- alignment between retailer and MLA promotional investments for optimised impact.
More information
| Project manager: | Tamara Fenton |
| Contact email: | reports@mla.com.au |
