D.BCB.2024 - Beef brand campaign integration at retail
| Project start date: | 14 September 2023 |
| Project end date: | 30 June 2024 |
| Publication date: | 03 October 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Optimised the delivery of beef brand messaging at key shopper decision points BTL to maximise the effectiveness of our brand campaigns during key times throughout the year and support our retailer partnerships via improved beef category growth metrics.
Objectives
- quantifiable objectives
- contribution to increased frequency of purchase
- leverage additional $$ via partnerships
- alignment between retailer and MLA promotional investments for optimised impact.
More information
| Project manager: | Tamara Fenton |
| Contact email: | reports@mla.com.au |
