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W.MPG.2201 - Scenarios for Livestock report - confidential

Scenario planning is a useful tool in strategy development.

Project start date: 11 November 2022
Project end date: 01 May 2023
Publication date: 20 May 2024
Project status: Completed
Livestock species: Sheep
Relevant regions: National, International

Summary

In light of ongoing downward trend in livestock exports, the goal is to utilise a scenario-based strategy approach to enable MLA, in collaboration with Livecorp, to reframe its perspectives, re-perceive changes in the environment, challenge assumptions and better prepare future strategies for livestock exports, particularly live sheep exports to MENA, which continue to reflect a downward trend.

Objectives

Understand the decline in sheep exports to the Middle East.

Key findings

Industry views in relation to the possibility that the government could end sheep exports to the Middle East (work was done prior to government policy announcement).

Benefits to industry

Industry views gathered and synthesised to better handle turbulent and uncertain contexts.

Future research

Depending on the development and outcomes of the Government's sheep phase out policy, more investment in strategy development would be the next step to consider, following this report.

More information

Project manager: Amanda Hodges
Contact email: reports@mla.com.au
Primary researcher: R Normann Partners