P.PSH.1173 - PIFT - Lamb Bacon Concepts (Phase 3)

Summary

Producer Innovation Fast Track pilot program aims to accelerate producer innovation capability. This project is for a program participant in the New Food Products stream and enables the producer to complete the program. This project will confirm the market for lamb rashers, specifically for the halal market.

Objectives

1. Evaluate whether lamb bacon can be developed and sold as a halal certified, export accredited Australian made, lamb rashers product and sell to the Middle East retail and food service.
2. Further develop the business model and prototype MVP for lamb bacon through:
a) continued customer validation activities to refine the customer segment and value propositions
b) iteratively develop and refine, based on customer feedback and the prototype product(s) and/or service(s) toward achieving product - market - fit.

Key findings

• Consumers are seeking alternative halal smallgoods that taste good.
• Chefs are seeking alternatives to turkey and beef bacon.
• Challenges are surrounding price points given the existing products in the market are mass produced at low cost.
• Product development is critical as there is often demand for a new product before a current product has been fully launched.
• Packaging sizes, branding and product names are sensitive to local customs and laws.

Benefits to industry

There is a significant opportunity in the market for high-end smallgoods in the Middle East. Value adding the lamb carcase through smallgoods production is a sustainable process, but price points are a challenge as other products in the same market are mass produced at low cost.