P.PIP.5019 - Kilcoy Global Foods digital value chain strategy development and Digital Marketing Manager
Kilcoy Global Foods (KGF) have developed their market insight capabilities to assist them implement a new product development and digital marketing strategy based on data.
| Publication date: | 04 July 2023 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle |
| Relevant regions: | National |
|
Download Report
(0.4 MB)
|
|
Summary
KGF have built the required capabilities in market insights to implement a new product development strategy and a portfolio of new markets, sectors and customers identified through emerging food trends and market insights.
Objectives
The overall objective was to develop and implement KGF’s marketing strategy in both the domestic and global markets to be achieved via a range of innovative products, packaging, processes and value chain concepts. The primary focus of the role will be in undertaking comprehensive analysis of various sources of data, research and intelligence to support the design and subsequent execution of the KGF’s branded beef marketing strategy with a focus on driving revenue improvements.
Key findings
KGF have made significant progress in the digital program development and implementation, specifically:
- developed strategic portfolio of market intelligence opportunities
- data analysis and insight generation processes developed
- tracking and reporting quantifiable benefits of market insights projects underway
- participation in internal and external networks to accelerate outcomes and learnings.
Benefits to industry
Development of a digital marketing strategy designed to better position KGF beef in domestic and international markets with the focus on revenue growth.
Future research
KGF can use case studies developed under this project to identify the best digital marketing strategies to achieve their outcomes in the future.
|
For more information Contact Project Manager: Garry McAlister |
