L.MSA.2308 - Event coordination of 2023 MSA EEQ Series
The Meat Standards Australia Excellence in Eating Quality series recognises beef producers who consistently deliver superior eating quality beef.
| Project start date: | 29 June 2023 |
| Project end date: | 30 October 2023 |
| Publication date: | 18 January 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep |
| Relevant regions: | National |
Summary
The purpose of the project was to provide event support services for the 2023 MSA Excellence in Eating Quality (EEQ) Series – a biennial initiative consisting of six state-based events across mid-September to early October. Each event was to be comprised of a producer forum, followed by a light dinner and awards presentation.
Objectives
The purpose of the project was to provide event support services for the 2023 MSA Excellence in Eating Quality Series – a biennial initiative consisting of six state-based events across mid-September to early October.
Key findings
The Meat Standards Australia Excellence in Eating Quality series helps producers understand the links between consumer and customer requirements, on-farm production and growing profitable livestock, which meet market specifications. It also assists them to make practical on-farm changes to the benefit of their herd’s eating quality and carcase outcomes.
Benefits to industry
The MSA Excellence in Eating Quality forums and awards are a key feature of the MSA program and an excellent avenue for engaging with MSA producers all over Australia as well as driving producers to other MLA programs to adopt changes to their businesses to improve MSA grading outcomes and value from MSA.
MLA action
This online summary will be published on the MLA R&D website.
Future research
The MSA Excellence in Eating Quality forums and awards are a key feature of the MSA program and an excellent avenue for engaging with MSA producers all over Australia as well as driving producers to other MLA programs to adopt changes to their businesses to improve MSA grading outcomes and value from MSA. The EEQ Series is a biennial initiative consisting of six state-based events to be held in the future.
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For more information Contact Project Manager: Deanna Jones |
