JBS Australia’s Insights2Innovation Manager - High valued meats strategy

Summary

The program is designed to support the development and implementation of JBS Australia’s red meat high value growth strategies in both the domestic and global markets which will be achieved via a range of innovative products, packaging, processes and new business model concepts.

The project methodology used design led innovation approaches to New Product Development (NPD) and in particular high valued beef and lamb exports. As a result of this project the business reported increased sales, they also anticipate further growth in markets, customers, products and productivity savings through increased health and safety practices.

Objectives

The objectives of this project were:

• obtain a comprehensive understanding regarding AMI/CFS manufacturing capabilities
• review existing SKU and customer channel business performance
• identify existing potential market gaps across both SKU’s and customer channels
• engage existing and new customers to review market opportunities
• develop strategic plans with customers that significantly increase the value of Australian red meat sales.

Key findings

• Traditional companies are not always intuitively aligned to being innovative and thinking differently as such, McKinsey’s Three Horizons of Growth were introduced to ensure that appropriate focus was placed upon maintaining and defending core business growth activities, before introducing and engaging with new and emerging business models, processes and procedures.
• Using insights and trends to inform strategic direction & priorities in New Product Development (NPD) and evaluating business models.
• Using design lead thinking approaches with customers provided efficient new ways of undertaking NPD.

Benefits to industry

As a result of this project the business reported increased sales, they also anticipate further growth in markets, customers, products and productivity savings through increased health and safety practices.

The project supported the business to investigate and build capacity in the following areas where it may not have invested without the support. Beef snacking opportunity Aged-care Cooked Protein and Meal Supply Hot Roast Project Hot Roast Consumer research Gamification Stadium Solutions Supermarket Servery Solutions Cobotics.

Future research

The next phase will focus on digital program development and implementation with the following key deliverables:

• develop strategic portfolio of growth opportunities in “value add/insights” theme
• manage collaborative R&D projects in this theme
• review and provide input into new R&D proposals
• track and report on quantifiable benefits of CFS projects
• participate in internal and external networks to accelerate outcomes. Further evaluations are proposed through pilot trials, with a specific focus on ‘Behind the Glass’ with retailer trials continues on hot ready to eat roast (two red meat products)
• introductory meetings with Aged care providers and suppliers is also proposed to identify the barriers to alternative food service models.