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J22477 - Earth Day webinar 2023

This webinar promoted the sustainability of the red meat industry and nutrition of red meat on earth day.

Project start date: 29 April 2023
Project end date: 29 April 2023
Publication date: 16 August 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

MLA in collaboration with the Global Meat Alliance worked with Diana Rodgers, author of Sacred Cow and well-known US based nutritionist, to communicate about the sustainability and nutritional benefits of red meat.

Objectives

Communicate the sustainability and human nutritional benefits of consuming red meat in a balanced diet.

Key findings

Consuming red meat in a balanced diet is sustainable with the Australian red meat industry working together to reduce environmental impact and support positive environmental outcomes.

Benefits to industry

Communicating with both industry and community stakeholders on facts about the sustainability of a healthy balanced diet including red meat.

More information

Project manager: Samantha Jamieson
Contact email: reports@mla.com.au
Primary researcher: Global Meat Alliance