Final Report - Producer Adoption M&E Framework and Impact Assessment 2020-21
| Project start date: | 01 October 2020 |
| Project end date: | 01 October 2021 |
| Publication date: | 05 October 2022 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
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Summary
Meat & Livestock Australia (MLA) works in partnership with industry and government to deliver research, development and extension (RD&E) activities that contribute to producer profitability, sustainability and global competitiveness, in addition to provision of marketing services to facilitate growth in consumer demand for red meat. In undertaking these activities, MLA are required to conduct a 5-year impact assessment of all marketing and RD&E investments as part of their Statutory Funding Agreement. Consultant findings from the 2015-2020 Productivity (On-Farm) and Feedlot impact assessment included a range of recommendations for improving M&E data collection for assessing impact of MLA investment in producer adoption.
Objectives
1. Develop an extension focused M&E framework that clearly identifies the M&E related data required at each stage of the extension program that can be utilised within a related project.
2. Provide an assessment of how well the above framework has been implemented in MLA’s key producer adoption products and related projects, together with any relevant recommendations and actions for addressing any gaps, and implementing the framework for new projects containing an extension component.
3. Provide 2020-21 adoption and impact BCA reports for agreed medium/high impact producer adoption products, suitable for updating MLA’s ROI model.
Benefits to industry
This project has delivered an adoption M&E Framework to support improved data collection that will enable more accurate assessment of MLA return on investment in extension products, and will also support the ability of MLA to conduct more evaluation in-house.
The total cumulative net present value (NPV) of on-farm benefits from investment in the extension products reviewed between 2015 and 2021 is estimated at $802.8 million. The total annual net benefit at financial year 2022 was estimated at $52.6 million.
MLA action
MLA has implemented the M&E framework across all extension products.
