E.IGL.2023 - Ekka 2022 Paddock to Plate Igloo
| Project start date: | 31 May 2022 |
| Project end date: | 14 February 2023 |
| Publication date: | 07 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | Queensland |
Summary
The Australian Good Meat stand at the 2022 Ekka features the immersive Paddock to Plate Experience (beef or lamb) along with a series of animations aired inside the 6x6m igloo to educate the community about the Australian red meat and livestock industry. The igloo structure allows for greater viewing reach providing increased opportunity for community engagement and education.
Objectives
To utilise immersive technologies that have the capability to showcase footage filmed in 360 degrees, require minimal personnel to manage, and support reach targets during covid and non-covid times to enable viewing of the paddock to plate stories at Royal Shows.
More information
| Project manager: | Susan Howe |
| Contact email: | reports@mla.com.au |
